Malik Browne

I'm Malik Browne, based in New York City. I've spent the last ten years in tech, working across the whole stack of how people find things online: SEO and landing pages on one end, and the kind of complex infrastructure that powers highly capable engineering teams on the other. Marketing is the throughline. Outside of that I've done everything from high ticket sales to building and scaling low ticket funnels to coaching.

A few years ago I put all of it into BakingSubs, a site that answers one narrow question over and over: what you can use instead of the ingredient you just ran out of. No ad budget, no PR, no agency. Just pages built to be the clearest answer to a real question.

That site has now been cited 162,500 times by Microsoft Copilot, with 112,500 of those in just the last three months, alongside more than 5,000 Google clicks a day. The acceleration wasn't luck. It came from a repeatable system for becoming the page AI tools reach for when someone asks a question in your niche. I call it the Citation Cluster Method.

ResilientNiche is where I teach that method to other operators: solo founders, coaches, experts,and small teams who are the expert in their corner of the world but stay invisible when the AI does the recommending. If that's you, start with a free Visibility Check and see where you stand.