Page Connections signal · 15% of your score
How page connections prove depth to AI
A topic covered by a cluster of linked pages reads as genuine depth, not a one-off post. Those internal connections tell an engine you've covered the whole subject, which is what earns the citation.
Why it matters
AI engines look at how your pages connect to each other and to other authorities. A web of interlinked related pages, plus citations to recognized sources, makes you look like a real participant in the conversation rather than an island. Dense internal linking with descriptive anchor text signals that you've covered a subject thoroughly, and outbound links to genuine authorities show you're grounded in the wider discourse.
What the Tracker checks
- How many related internal pages each page links to, and the anchor text used
- Whether a hub-and-spoke structure is visible from the homepage
- Outbound links to genuine authorities used as supporting citations
- Whether pages reference named peers and sources, or stand alone
How it's scored
Every site gets a 0 to 10 on this signal. Here's what each band looks like.
Strong
8–10Dense internal linking with descriptive anchors, a visible hub-and-spoke structure, and outbound citations to real authorities.
Mixed
5–7Some internal links but mostly nav-driven, with few or generic outbound citations.
Weak
0–4Pages stand alone, internal links only via the nav menu, and outbound links only to affiliate offers.
How to improve it
- 1Link each page to five or more related internal pages with descriptive anchors
- 2Build a hub page that connects every spoke on a topic
- 3Cite recognized outside sources, not just your own posts
- 4Reference named peers and authorities as part of the conversation
The Tracker doesn't just score this, it drafts the exact pages to close the gap, built in the structure engines reward. Run your site through all six signals and get the one highest-impact fix to start with.
Questions, answered
How many internal links should a page have?
As a rule of thumb, link to five or more genuinely related internal pages with descriptive anchor text. The goal is a connected web around a topic, not links for their own sake.
Do outbound links to other sites hurt me?
No, the opposite. Citing recognized authorities signals you're grounded in the real discourse. Linking only to affiliate offers or never linking out is the weaker pattern.
The other five signals
See where you stand on all six.
One scan scores your site on every signal, shows the pages an engine reads and skips, and hands you the fix worth making first.
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