The scorecard
The six signals AI uses to decide who gets cited
Getting named by ChatGPT, Claude, or Perplexity isn't luck. It comes down to six things an engine checks before it quotes anyone. The AI Visibility Tracker scores your site on each one, then hands you the highest-impact fix to start with.
Technical Setup
15%This is the one pass-or-fail signal. Before an AI engine can quote you, its crawler has to reach your pages and be allowed to read them. Plenty of good sites quietly fail here and never find out.
Read moreQuotable Content
20%AI engines answer a question by lifting a clean, self-contained passage from a page and attributing it to the source. Pages written as direct answers get pulled into responses. Rambling that buries the point gets skipped.
Read moreTopic Focus
20%AI engines pick a few trusted go-to sites for each topic before they'll quote anyone. Go deep on one thing and you read as the expert. Sprawl across everything and you read as nobody's first choice.
Read moreFirst-Hand Experience
15%AI engines are tuned to surface real, lived expertise over content that just restates what everyone else already published. Your own methods, numbers, and examples are what set you apart from the summarizers.
Read moreWho's Behind It
15%Before an engine recommends you, it looks for a real, identifiable person or brand behind the work. A named author with a track record is a trust signal. An anonymous page is a risk it would rather skip.
Read morePage Connections
15%A topic covered by a cluster of linked pages reads as genuine depth, not a one-off post. Those internal connections tell an engine you've covered the whole subject, which is what earns the citation.
Read moreScore your site on all six.
One scan reads your site the way an AI engine does, scores every signal, and shows you exactly what to fix first.
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